Business Snapshot: Cafe 202
Posted: 20th Sep
Three years ago Bree Kent returned to Swan Hill to live the
dream of being a small business owner.
After a corporate career in marketing, Bree wanted more flexibility
with her time and the opportunity to purchase Cafe 202 in
Beveridge Street became available.
Supported by friends and family that had started their own
businesses, Bree knew her skills were transferable and the business
provided a significant opportunity to introduce ideas gained from
her extensive travels.
We caught up with Bree to find out if she is living the dream and
to gain a snapshot of the business.
Q. The cafe renovation looks great, but why spend all that
money?
The cafe has experienced continued growth, so it was necessary
to update all aspects of the business. What you see is only half of
the work that was done! We did a lot of work behind the scenes to
ensure a quicker service by addressing workflow behind our main
counter.
Q. Have customer expectations changed in your
industry?
The shift in customer expectations is huge. New customers will
seek you out because they saw a post on instagram, so menu items
need to be consistent in quality and presentation. Our regular
customers also seek consistency as a visit to Cafe 202 is part of
their daily routine.
Q. What about staff expectations of you as an
employer?
It all starts with recruiting the right people that will be a
cultural fit in a high functioning team. Staff at 202 see
hospitality as a great career and have a real interest in all
aspects of the business. They bring ideas and suggestions and are
incredibly supportive of each other.
Q. Has technology changed hospitality?
While social media is an obvious change, other changes
have come about due to improved equipment such as our new milk
dispenser and dealing with suppliers through online ordering. Point
of sale (PoS) software provides data on products and service
periods that enables me to make informed decisions such as
adjusting our trading hours.
Q. What should we be ordering – espresso, latte or
cappuccino?
What everyone else is ordering - smashed avo and a
latte!
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